More reasons to upgrade as Canon focuses on attracting consumer attention locally
Campaign investment, major price changes to stimulate consumer demand
EOS 550D
Digital imaging technology leader Canon Australia is bullish on the outlook for the local consumer technology industry as the critical second-half 2011 sales period gets into full swing, citing unprecedented value, product innovation and strong category demand as drivers for future growth. With supply of its consumer imaging products returned to the levels prior to the Japan earthquake disaster of March 11, Canon is investing in programs to attract consumer attention to the value to be had in the Australian retail environment.
“There’s never been a better time to buy digital imaging technology in Australia and we’re investing around $15 million in campaigns to attract consumer attention and make people aware of the great value that’s available with local retailers in our categories,” said Jason McLean, Director – Canon Consumer Imaging, Canon Australia. “The passion for digital imaging continues unabated, with strong underlying demand fuelling potential for future growth in our industry and for us as a business.”
Canon’s second-half activities include television, print and online advertising for its EOS and Canon Compact Camera brands and PIXMA inkjet printer brand.
Major price changes effective August 1
Further stimulating consumer demand, Canon has more than 95 Recommended Retail Price (RRP) repositions taking effect from 1 August across the digital imaging portfolio.
“With more than 95 Recommended Retail Price repositions taking effect this month, Australian consumers can feel confident of receiving great value for money in any of our Authorised local retailers,” continued McLean. “Anyone considering upgrading their imaging technology should check out their retailer and see for themselves the value that’s on offer.”
Examples of some RRP repositions (including GST) from across the range include:
| EOS 550D Super Kit (with EF-S18-135mm f/3.5-5.6IS) |
Old: $1949 |
New: $1449 |
| EOS 60D Premium Kit (with EF-S 18-200mm f/3.5-5.6 IS) |
Old: $2399 |
New: $1999 |
| EOS 5D Mk II Premium Kit (with EF24-105mm f/4L IS USM) |
Old: $4899 |
New: $4499 |
| MT24EX Macro Twin Lite to suit the entire EOS range |
Old: $1499 |
New: $1199 |
| HFS20 HD digital video camera |
Old: $1199 |
New: $899 |
| EF70-300IS EF 70-300mm f/4-5.6 IS USM lens |
Old: $1199 |
New: $949 |
| EF40056LU EF 400mm f/5.6L USM |
Old: $2319 |
New: $1999 |
| PIXMA MG5150 multifunction inkjet printer |
Old: $179 |
New: $129 |
| PowerShot SX130 IS compact digital camera |
Old: $329 |
New: $229 |
| PowerShot G12 compact digital camera |
Old: $799 |
New: $699 |
| IXUS 310 HS compact digital camera |
Old: $449 |
New: $399 |
“The pace of innovation and the high quality expectations that Australian consumers have for imaging products has seen the upgrade cycle shortening*1,” said McLean. “With the local affordability of very sophisticated technology, consumers will be pleased to see that high-quality, market-leading products that may have been out of reach previously are now accessible to them.”
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*1 Canon Consumer Digital Lifestyle Index 2H2010
available for download