 GfK Marketing Services Australia (GfK) specialises in researching and reporting on the market for Consumer Technology, IT products, Telecommunications, Office Communications, Electronic Entertainment, Household Electrical Appliances and Photographic Equipment.
The business information services are based on Retail Audit Panels covering all the key types of retail outlets in the listed product segments. The majority of the sales data is obtained by electronic data interchange between GfK and the major retailers. This data is collated and processed to produce actionable and timely research to key players in the market. Retail panels provide highly accurate information down to the level of individual items. This data allows decision-makers to analyse their product structure, pricing and distribution policy, and their position in relation to competitors.
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