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Key Points:
 Canon announces sustained record revenue results for 2004;
Canon announces increased innovation levels with 20 new digital imaging products;
Bundled product success (printer and digital still camera) demonstrating high take up of home photo printing solution;
Canon launches latest generation EOS 350D D-SLR offering even more features than its predecessor.
Sydney, 3 March 2005 - Canon Australia today further cements its leadership in the imaging industry with the rollout of 20 new consumer products. Building on the company's recently announced record results for 2004, Canon's product map features a range of new imaging products designed to meet the insatiable consumer demand for digital imaging products.
"Today is a significant day for Canon and our customers. The take up of Canon product across 2004 has broken all records, particularly in the fourth quarter, sustaining the strong growth trend we saw in 2003. Canon Australia's revenue in 2004 was $842.0m, a 6.4% increase on 2003 revenue, which was $791.5m," said Mr Shuichi Tsukahara, Managing Director for Canon Australia.
"Today's launch pays tribute to our customers, who continue to demand products that meet their need for capturing spontaneous life images and producing simple, high quality photo prints from the home. The key to our technology is Advanced Simplicity and is the philosophical heart and practical core of everything that Canon does.
"This year our two pillars of focus in the consumer and professional digital imaging market will be driven by the innovation of PIXMA and DiG!C. PIXMA brings a printing solution so advanced to our customers that we believe it will make them want to print more photos at home. DiG!C brings a new level of processing power across our entire camera range that delivers greater speed, brighter colours and incredible resolution and clarity," Mr Tsukahara said.
Last year one in three households purchased a digital still camera (DSC). This year the industry is expecting to see increased growth of this market to 2.2 million units. The ease of printing high quality photos in the home and having instant access to these is playing an increasingly important role in the wider adoption of digital imaging solutions and driving the take up of digital devices such as digital still cameras, digital video cameras and printers.
"Our strategy for bundling product that delivers a complete solution for customers has seen a positive impact in the growth of Canon customers. It also demonstrates the need for providing our customers with the most powerful and convenient digital imaging bundles, partnering the best of our cameras with the best of our printing range to deliver a complete solution for our customers," said Mr Tsukahara.
PRODUCT OVERVIEW
Digital SLR
EOS 350D - Canon gives Australia's favourite digital SLR a full-body makeover
Featuring a Canon-developed 8.0 megapixel CMOS image sensor, the EOS 350D won't just make users look like a professional photographer - it will make them feel like one too. Thanks to Canon's proprietary DiG!C II Image Processor, the new model offers even more than its predecessor - the EOS 300D, Australia's most popular digital SLR. The EOS 350D captures three frames per second for up to 14 frames and provides greater manual control, enhancing the pleasure of taking beautiful, high quality pictures, while users will also love the super-fast start-up time of just 0.2 seconds.
The enhanced processing capabilities also mean a reduction in power consumption, so users can now capture the same number of shots from a smaller, lighter battery. The reduction in battery size is complemented with a complete makeover from the previous model, with a body around 25 percent smaller and weighing almost 15 percent less than the previous model.
Digital Still Cameras
Digital IXUS 700 - Proprietary DiG!C II technology drives super-fast operation for next-generation Digital IXUS range
Canon's Digital IXUS 700 sports an advanced suite of sophisticated features, from its 3x Canon optical zoom lens and large 2-inch LCD screen, to the internal workings of Canon's intuitive DiG!C II Image Processor that ensures super-fast operation and unparalleled image quality. The 7.1 megapixel camera captures truly high-resolution images while slipping comfortably into a pocket or handbag, making it the perfect accessory for social photographers with a passion for style and a demand for unparalleled image quality. An evolution in the popular IXUS range, the IXUS 700 is a stunning addition to one of the most stylish and advanced ranges of digital still cameras available.
IXUS 50 - Compact and chic
At only two centimetres thick, the 5.0 megapixel Digital IXUS 50 is a truly chic, compact model offering outstanding image capture and razor-sharp resolution.
The IXUS 50 enjoys the benefits of Canon's world-leading ultra-high refractive aspherical (UA) lens technology, which is the key to providing a powerful 3x optical zoom in such a thin camera. UA lens technology has allowed Canon to develop more compact lenses - resulting in smaller cameras with amazing image quality, higher zoom ratios and wider angles. Ultimately, this offers users unprecedented image quality in ultra-compact models like the IXUS 50 - the ideal combination for consumers.
In addition to capturing beautiful still images, the new Digital IXUS model can also record movie footage at an astonishing 60 frames per second As an added bonus, the faster DiG!C II image processor means the IXUS 50 uses less power, meaning longer battery life.
PowerShot A510 & A520 - great features and great family value
Canon's new PowerShot A-series digital still cameras with a 4x optical zoom lens advanced DiG!C Image Processor offer a host of easy to use features in a stylish, streamlined body. Targeted at the family market, both models capture high quality, vibrant photos and offer easy-to-use creative features, all at incredible value.
The 3.2 megapixel PowerShot A510 and the 4.0 megapixel PowerShot A520 include 20 programmed shooting modes, allowing users to perfectly capture stunning photos of almost any scene, whether shooting snowfields, fireworks, or even underwater with the optional 40m underwater housing. Both cameras are great for special events and holidays, and perfect for creating beautiful photo albums.
Digital Video Cameras
MVX330i - Canon's new megapixel digital video (DV) camera gives breathtaking widescreen playback
Featuring the advanced Real Widescreen shooting mode and a powerful 18x optical zoom, Canon's new MVX330i offers extraordinary shooting capabilities for users wanting more from their video. The MVX330i has the versatility to make it the perfect family holiday accessory, travel companion or business tool - a DV camera that is both technologically advanced yet affordable, and providing users with simple, intuitive functions.
Canon's Real Widescreen offers true 16:9 recording that utilises a wider imaging area on its sensor. Unlike other systems that record vertically stretched pictures, Real Widescreen maintains high image quality when viewed on widescreen monitors, as well as recording a wider angle of view so users can see more. While recording in Real Widescreen, the MVX330i converts its LCD screen to letterbox format, so users always know exactly what they're shooting.
In addition to the 1.3 megapixel CCD, the new model includes Canon's proprietary DiG!C DV technology. Canon's innovative DiG!C DV processor is the brain behind the MVX330i's astonishing performance, achieving highly accurate colour for both video and digital photos.
MV800i, MV830i & MV850i - Real Widescreen recording for under $1,000.
Canon's MV800 Series of digital video cameras (DVCs) brings Real Widescreen video recording to the entire Canon DVC range. The three new models all include powerful Canon zoom lenses and simple operations, making precious memories easy to capture and easy to view - all in glorious widescreen.
Canon Real Widescreen offers true 16:9 recording, and unlike other systems which record vertically stretched pictures, Canon Real Widescreen maintains high image quality when viewed on widescreen monitors, as well as recording a wider angle of view so users can see more.
Each camera in the MV800 Series uses a high quality 800k pixel CCD and includes Canon's proprietary DiG!C DV technology. The new range is priced from $799 RRP, including GST.
PIXMA All-in-One Printers
PIXMA MP110 - Advanced, innovative and reliable multifunction at a competitive price.
Featuring Canon's new advanced print head technology, FINE, that enables photolab quality printing, the PIXMA MP110 All-in-One combines printer, scanner and copier functionality into a single unit at an affordable price. With clean, compact lines, this integrated unit represents a daring departure from the look of traditional print devices.
PIXMA MP130 - Quality print, copy and scan made simple.
Designed to save time, space and complication, this All-in-One combines printer, scanner and copier functionality, and allows direct photo printing from most memory card types without the use of a PC. Offering consumers true photo performance, consistent reliability and superb design, and packaged in a stylish, futuristic new design, the MP130 unifies every required home and office product feature and more, into a single unit.
PIXMA MP760 - The complete All-in-One photo solution. Outstanding prints, copies and scans.
The MP760 combines all-colour printer, scanner and copier functionalities into a single unit at an affordable price. For home users and photo imaging enthusiasts who are looking for an all-in-one photo solution that prints, copies and scans, the MP760 offers true photo performance, consistent reliability and superb design. With its futuristic and functional design, this All-in-One is a feature-packed, stylish, one-stop solution for every family's photo projects.
Laser Printer
LBP-3000 Mono Laser Printer - Affordable, stylish, high performance laser printer
The Laser Shot LBP-30000 is perfect for the small business or professional home office. Super stylish, it not only offers customers a low upfront cost, but it significantly reduces ownership costs over the life of the product.
With a first print out time of as little as 9.3 seconds, the LBP-3000 ensures that business downtime is minimized. Users will also create a big impression on important documents, as the printer produces razor-sharp, professional quality black and white prints in no time at all.
Compact Photo Printer
SELPHY DS700 Compact Photo Printer - freedom to view, print and share photos in your living room
With a sleek and stylish design, this compact photo printer allows photos taken with a digital camera to be viewed in large sizes on a TV screen and enjoyed together by friends and family. Whilst viewing the photos, users can select the ones they like and print them on the spot by using the remote control provided. Canon's unique print-head technology FINE results in clearer, more detailed images.
Scanner
CanoScan LIDE 500F - 35mm film scanning in a space-saving three-way design
The new flagship model in Canon's popular LiDE scanner series, the CanoScan LiDE 500F is a sleek flatbed scanner with features designed to meet the scanning needs of the small or home office user. With 2400 x 4800 dpi optical resolution, and 48-bit colour scanning, the LiDE 500F produces brilliant scans. Combined with its USB 2.0 Hi-Speed interface, which enables the fast data transfer needed for truly high-resolution images, the LiDE 500F will deliver impressive results.
Providing users with simple, one-touch operation for scanning documents, photos, or even 35mm film, the LiDE 500F's innovative three-way design allows maximum use of desk space. In addition to resting flat on a desktop in the traditional portrait orientation, the scanner can be positioned in landscape orientation, or even stood upright on its side.
Binoculars
Canon's new 10x42 L IS
binoculars offer unparalleled image quality and versatility
The new 10X42 L IS are the first binoculars to feature Canon's Image Stabilizer (IS) technology in a fully waterproof housing. Waterproof to a depth of one metre, the binoculars also include Canon's signature L-Series lenses, combining revolutionary optical design with a rugged, waterproof housing perfect for use under any weather conditions.
These binoculars build on Canon's existing broad range of IS binoculars, and offer the flexibility and durability required for demanding outdoor activities, such as sailing. By combining Canon's lens construction with a large 4.2mm exit pupil and a 65-degree apparent field of view, Canon has achieved one of the widest and brightest fields of view in this class.
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