image: Canon - Advanced simplicity

printer friendly version     

Love Your Movies with Canon's New Easy-to-Use Video Cameras
Sydney, 8 January, 2008 - Canon's MD225 and DC310 combine powerful 41x Advanced Optical Zoom and QuickStart for easy-to-capture home movie fun .



Canon Australia today strengthened its Standard Definition video camera offering with the announcement of two new models - the Canon MD225 and DC310. Both models boast advanced features, solid performance and comfortable compact design, transforming family moments into long-lasting memories. The Canon MD225 records to Mini DV and the Canon DC310 records to Dual Layer DVD, offering users the opportunity to select their preferred format.

"Canon's versatile Standard Definition range is designed to be appealing and user friendly for families or first-time video camera users, seeking a high-quality video camera at an accessible price point," said Tamara Hohnberg, DV Product Manager, Consumer Imaging Products Group, Canon Australia. "The MD225 and DC310 incorporate the Canon trifecta - high-quality lens, advanced image sensor and powerful DiG!C DV II processor - to ensure excellent results every time."

Superior Canon Technology
Both the Canon MD225 and Canon DC310 feature a 41x Advanced Zoom Lens - Canon's longest optical zoom on a video camera to date - enabling users to achieve increased magnification of their subject without reducing image quality. The long optical zoom couples with Canon's unique Image Stabilizer technology to allow even distant subjects to be captured clearly and accurately.

Powered by the intuitive DiG!C DV II, Canon's most powerful video image processor, the new models capture superb videos for long-lasting memories that can be played back in years to come.

Quality Features
Ultra-fast QuickStart delivers start-up in less than 0.7 seconds, so users never miss a moment. Additionally, this function switches the camera to standby mode and automatically shuts off to preserve battery-life. The LCD Video Light is also a great new feature made available for the first time in entry-level video cameras.

Novices can easily become experts with the Canon MD225 and DC310 digital video cameras. Canon has incorporated various modes from Easy mode to Sunset mode and level markers so anyone can film like a pro. The new models feature a 2.7-inch widescreen LCD for dramatic playback and viewing, joystick navigation of menus, plus a large colour viewfinder. Recording in high-resolution Real Widescreen (16:9) means families can watch picture-perfect movies on their widescreen TV.

The DV cameras feature Canon's ergonomic design, are sleek in appearance and fit comfortably in the hand with all key buttons within easy reach. The joystick is positioned beside the LCD display to make menu selection more intuitive and to aid steady filming while operating controls.

Both video cameras come with additional features such as still photo shooting to card and extended recording time with dual layer DVD available in the DC310. The MD225 incorporates a microphone jack, resulting in greater flexibility and choice for the consumer.

Pricing and Availability
The Canon MD225 (estimated RRP $399.00) replaces the MD120 and will be available from late January 2008 and the Canon DC310 (estimated RRP $599.00) replacing the DC210 is available from March 2008 through Canon dealers nationally.
image: spacer
image: border
image: spacer