Top trends for large-format printing in 2016

Emerging trends in digital printers are revolutionising the way Australian businesses use printers. Discover how these trends will impact your sector.

Many professional services firms are finding new and exciting ways to use large-format printing in 2016. So what top trends will shape your sector this year?

For most engineering, architectural and environmental consulting firms, a large-format printer is a necessity. These firms use the technology to print large-scale engineering drawings or huge spreadsheets that won’t fit on vision-destroying A4 sheets.
For advertising and branding agencies and graphic designers, demand and preference for large-format printers is higher than ever. Exciting new mediums allow creatives to tell stories in ways they haven’t been able to before.
Lenticular printing
Already popular for movie posters and recording discs, expect creative professionals to find more ways to use lenticular printing in 2016.
This technology fuses two or more images with a lenticular lens that’s incorporated onto a substrate of materials such as PVC, APET, acrylic or PETG.
With multiple images printed onto the same medium, a lenticular print gives an illusion of depth or movement. The technology can also be used to produce an image that changes according to the angle of the viewer, sometimes with a progression between the two.
Only high-quality professional-grade printers are capable of producing lenticular prints, as they need to be capable of printing onto the special plastic substrate. A high degree of accuracy is also required to prevent ghosting and other artefacts destroying the 3D or transitional effect.
Building wraps
Billboards have been around for decades, but what if you could turn a whole building into a billboard?
Building wraps – giant advertisements printed onto various weatherproof mediums using large-format printers and attached to buildings to attract an audience’s attention – are doing just that.
Unlike TV, radio or internet advertising, a building wrap can’t be turned off, and a well-executed design will let its audience know instantly what the ad is about. They’re also so larger than life and out of place that it’s almost impossible for people not to notice them.
Large-format printers can also be used to produce custom wall decals using artwork or digital photos.
It’s a fast, convenient and professional-looking way to do high-quality branding for office, trade displays and pop-up stalls.
Decals are more convenient than hanging pictures and easier to install because they can be applied to the existing finish, whether it’s on the walls, ceiling or windows.
Whatever the medium being used creatively, the final result depends on the vision of the designer and the quality of the printer and the materials used.

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