Multicultural Australia: A Day in the Life

This brief is focused on imagery portraying an ethnically diverse Australia through a ‘lifestyle’ lens. What do we mean by lifestyle? People doing everyday things, like taking the kids to school, spending time at the beach, relaxing after work or BBQing in the park.

What is your Australian lifestyle? How do you spend your weekend, your evenings?   


Now, consider the ethnic diversity in our communities, and capture those real-life moments on camera. Think non-stereotypical visuals, reflective of what you encounter every day.

Check out this mood board for inspiration.

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