Working in high-pressure sports environments, Alisha captures the action and emotion of athletes pushing their bodies to the limit. Now, she’s taking her skills to the next level.
Image by Canon Ambassador, Alisha Lovrich
Shots of adrenaline.
Competing in sport since she was 5, Alisha was destined for an athletics career, until an injury decided otherwise. Unable to compete in the 2013 Auckland Championships, she used her creative skills and connection with the competitors to document their efforts, igniting a newfound passion for the craft. With a unique understanding of the grind, emotion, and triumph of our sporting heroes, she makes a natural professional sports photographer, and has just launched her own sports content company.
“Having access to Canon Professional Services wherever I go is a game changer. At the 2017 World Athletics Championships in London, I was able to get my entire kit serviced on the ground with a quick turnaround, which just blew my mind.”