Feature Image by: Juliet Taylor

Embedded Masterclass

22nd June 2017, 01:13pm

Each artist will provide insights about how they’ve learned to embed themselves into foreign environments and create work that is profound, unique and emotive. Sharing tips for building rapport and trust with your talent.

Taylor and Ireland will also discuss how being part of The POOL COLLECTIVE has demanded the very best of their creativity for their personal projects and advertising commissions for some of Australia’s largest ad agencies.

Learning Outcomes

  • Understand how to shoot personal work and why it makes you a stronger photographer
  • How to approach an idea and successfully execute it
  • The art of communicating with your subject to get what you want
  • What to pack. What equipment do you need to create good work?
  • Learn how to set goals, have purpose and find insight
  • Understand how embedding yourself helps you on the quest to achieve your creative potential

    • Christopher Ireland

      Christopher Ireland is an observer. His sensitivity and natural intuition make him the perfect fit for directing life’s real characters. Christopher’s highly considered approach, together with his meticulous preparation has made him a hit with agencies and clients requiring a human breakthrough in their campaigns, gaining him global acclaim with numerous advertising festivals including Cannes, D&AD, One Show, LIA and Spikes Asia.

      His personal work often deals with notions of hardship and his subjects tend to possess a quiet dignity, explored through the natural shades of real life.

      Juliet Taylor

      Juliet Taylor dances between critical observation and sensitive direction, weaving atmospheres and capturing characters reacting naturally in their surrounding environment. Known for her unique portraits, Taylor’s energy produces honest, arresting imagery that capture the eccentricities of each personality and situation. Taylor creates images that are truthful, unapologetic and eccentrically beautiful.

      Taylor’s vast portfolio has gained her commercial and artistic recognition both at home and internationally.


      Christopher Ireland


      Christopher Ireland


      Christopher Ireland


      Juliet Taylor


      Juliet Taylor


      Juliet Taylor


      Juliet Taylor

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