Canon produces 110 million ways to do more with what you see

8th July 2015

With its focus set firmly on helping people do more with their imaging, Canon has announced the production of the 110-millionth EF lens, setting a new world record for the most interchangeable camera lenses produced*.

“World-leading optics is our heritage but what’s important is that people can do things today that simply weren’t possible even two years ago,” says Jason McLean, Director – Consumer Imaging, Canon Australia. “We’re helping people see what’s possible and open the door to a new world of creative opportunities with our lenses.”

Launched in 1987, Canon’s EF lens-series line-up has grown to a total of 97 models including EF Cinema Lenses for digital cinematography. Along the way, Canon has also scored a host of world-first achievements continuing to challenge assumptions of what is possible in imaging.

“People are taking more photos on more devices than ever before, which is bringing new people into the interchangeable lens camera category,” says McLean. “Photography is no longer a hobby for a select group of people – its mainstream. With the right gear great people are amazed at what they can achieve.”

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