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Creatives making what's next. Canon Crew didn't wait to be picked. They're building the work, finding their voice, pushing craft past where they found it. A generation making its own rules. We back that ambition early.
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Supporting our biggest supporters. Innovative creatives who stand by our products, their work couldn’t be more diverse, yet they have two things in common – their pursuit of personal truth, and their choice to use Canon products to embrace it.
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Pros at the top of their game. Perfecting their craft over many years, Canon Masters represent the vanguard of contemporary image making. With vision, insight and experience, they make the most of opportunity, and through our Masters program, share their skills to inspire others to follow in their footsteps.
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Go behind the scenes with Screencraft as they build a nine-camera Canon live production workflow for Red Bull Dance Your Style, using EOS C400, EOS C80 and CR-N700 PTZ cameras.
Experience the thrill of the world’s toughest mountain bike race.
Canon Circle mentors Macami, Steph and Darcy show how mentorship, inclusion and transparency are helping women creatives balance the scales this IWD 2026.
This year we've seen some phenomenal work come through from our community. Here are 10 of the most celebrated images of 2024.
A photographic exploration by Amber Jones of the evolution of Aotearoa’s water women as they navigate the physical, mental and spiritual impacts of motherhood.
Canon Ambassador Bonnie Cee discusses how she self-taught, self-propelled and self-funded her way from florist to filmmaker.
Full-time photographer and content creator, Wil Calabio, shares his travel must-haves and how he takes care of his camera gear while on the road.
We reached out to some of the best photographers in our community for a list of their favourite destinations for travel photography.
From overcoming failure to adopting the right mindset, Canon Ambassador, Kate Cornish shares her tips on becoming a filmmaker.
