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The art of looking at things differently

Having a mental blank is pretty common for a creative. In fact anyone. There’s always an answer, somewhere. You just need to look at things differently, break some of your self-imposed rules, and then have another crack.

You can always think your way out of a creative blank. And when you do, you create the unexpected.

In this unique experiment, 'The Lab - Blank' uncovers how our participants combat the times when they're completely stuck for ideas. Then go try it for yourselves, perhaps without the removing clothes part.

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