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Canon announces EF 70-300mm f/4-5.6 IS II USM

15th September 2016
Canon today introduces the EF 70-300mm F/4-5.6 IS II USM – a truly versatile telephoto lens, replacing the EF 70-300mm f/4-5.6 IS USM, for hobbyists and advanced photographers and videographers alike. The sleek and compact EF 70-300mm F/4-5.6 IS II USM has an impressive 70-300mm focal range, helping you capture a variety of subjects from a distance, and whilst on-the-move, whether you’re looking to shoot sports, wildlife, action or movies. Offering cutting edge AF and optical technology suited for photography and movies this lens is a welcome addition to any kit bag for advanced users of the EOS System. Designed for use with either APS-C or Full Frame cameras – it’s a high performance lens to get closer to the action and create impactful results to capture the moment.  

EF 70-300mm F/4-5.6 IS II USM – Key Benefits 
- Get closer and fill the frame with your subject 
- High-performance focusing for photos and movies 
- Stay informed, with a built-in lens information display 
- Superb image quality from an advanced optical design 
- Compact design you can take everywhere 

Outstanding image quality for every situation 
Boasting a completely new optical design, built on Canon’s renowned optical expertise, the new formula utilises one ultra-low dispersion (UD) lens element to reduce chromatic aberration, for sharp images with outstanding colour and contrast. When using the zoom, the lens’s new four-stop Optical Image Stabilizer reduces camera shake and blur, minimising the need for a tripod and allowing you to shoot with longer shutter speeds and still achieve sharp shots. 

When pursuing the ultimate shot track-side, you’ll capture all of the action with the EF 70-300mm F/4-5.6 IS II USM’s built-in Nano USM – a breakthrough technology that was introduced with the EF-S 18 -135mm f/3.5-5.6 IS USM – offering fast focus acquisition, exceptional tracking speed combined with smooth, quiet operation. When combined with a versatile focal range, it allows you to capture beautiful portraits and fast-paced action, both in stills and movies. Nano USM makes the lens ideal for movie-makers, giving a natural look and feel to movies – the quiet motor ensuring that soundtracks aren’t disturbed by focusing noise and providing smooth focus transitions from one subject to another. 

Focus with accuracy: Lens Information Display 
The EF 70-300mm F/4-5.6 IS II USM is the first Canon lens to feature an electronic Lens Information Display, ideal for advanced photographers requiring visible shooting information in real-time. Perfect for checking settings at a glance, the display modes include focus distance, depth of field scale at various apertures, camera shake and focal length. Providing more information to the photographer, the display is useful for checking steadiness when you’re shooting at low-angles, whilst also allowing you to work out the 35mm equivalents when using APS-C and APS-H format EOS cameras. Designed with a sleek black finish, the lens seamlessly integrates with the look and feel of Canon’s EOS bodies, whilst the practical 67mm filter thread and non-rotating front element makes it compatible and practical for use with filters from other lenses in Canon’s EF range. 

Availability 
The EF 70-300mm F/4-5.6 IS II USM will be available from December 2016. Prices will be set at dealer discretion.
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Canon announces EF 70-300mm f/4-5.6 IS II USM

15th September 2016
Canon today introduces the EF 70-300mm F/4-5.6 IS II USM – a truly versatile telephoto lens, replacing the EF 70-300mm f/4-5.6 IS USM, for hobbyists and advanced photographers and videographers alike. The sleek and compact EF 70-300mm F/4-5.6 IS II USM has an impressive 70-300mm focal range, helping you capture a variety of subjects from a distance, and whilst on-the-move, whether you’re looking to shoot sports, wildlife, action or movies. Offering cutting edge AF and optical technology suited for photography and movies this lens is a welcome addition to any kit bag for advanced users of the EOS System. Designed for use with either APS-C or Full Frame cameras – it’s a high performance lens to get closer to the action and create impactful results to capture the moment.  

EF 70-300mm F/4-5.6 IS II USM – Key Benefits 
- Get closer and fill the frame with your subject 
- High-performance focusing for photos and movies 
- Stay informed, with a built-in lens information display 
- Superb image quality from an advanced optical design 
- Compact design you can take everywhere 

Outstanding image quality for every situation 
Boasting a completely new optical design, built on Canon’s renowned optical expertise, the new formula utilises one ultra-low dispersion (UD) lens element to reduce chromatic aberration, for sharp images with outstanding colour and contrast. When using the zoom, the lens’s new four-stop Optical Image Stabilizer reduces camera shake and blur, minimising the need for a tripod and allowing you to shoot with longer shutter speeds and still achieve sharp shots. 

When pursuing the ultimate shot track-side, you’ll capture all of the action with the EF 70-300mm F/4-5.6 IS II USM’s built-in Nano USM – a breakthrough technology that was introduced with the EF-S 18 -135mm f/3.5-5.6 IS USM – offering fast focus acquisition, exceptional tracking speed combined with smooth, quiet operation. When combined with a versatile focal range, it allows you to capture beautiful portraits and fast-paced action, both in stills and movies. Nano USM makes the lens ideal for movie-makers, giving a natural look and feel to movies – the quiet motor ensuring that soundtracks aren’t disturbed by focusing noise and providing smooth focus transitions from one subject to another. 

Focus with accuracy: Lens Information Display 
The EF 70-300mm F/4-5.6 IS II USM is the first Canon lens to feature an electronic Lens Information Display, ideal for advanced photographers requiring visible shooting information in real-time. Perfect for checking settings at a glance, the display modes include focus distance, depth of field scale at various apertures, camera shake and focal length. Providing more information to the photographer, the display is useful for checking steadiness when you’re shooting at low-angles, whilst also allowing you to work out the 35mm equivalents when using APS-C and APS-H format EOS cameras. Designed with a sleek black finish, the lens seamlessly integrates with the look and feel of Canon’s EOS bodies, whilst the practical 67mm filter thread and non-rotating front element makes it compatible and practical for use with filters from other lenses in Canon’s EF range. 

Availability 
The EF 70-300mm F/4-5.6 IS II USM will be available from December 2016. Prices will be set at dealer discretion.
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