Use fast shutter speeds in a variety of different lighting conditions for impeccable wide angle shots.
A ring-type ultrasonic motor drives autofocus quickly, and in near silence for any scenario.
Ensure accurate colour balance and high contrast, and suppress flare and ghosting with Canon's Super Spectra coating to absorb light.
The EF 28mm f/1.8 USM lens passes distance information back to a compatible EOS camera's E-TTL II flash system for seamless integration.
Liz Carlson, of Young Adventuress, talks about her time in Svalbard and shares her tips for capturing some impressive Polar Bear images.
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Stylist Jason Grant gives you some inspiration for your baby's room.
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Next time you hear a chopper or plane overhead, just think, it could be one of these talents on the hunt for their next jaw-dropping image.