At Canon, we believe in living and working together for the common good — that’s what our corporate philosophy kyosei is all about. One of the ways we put this philosophy into action is by supporting young minds in our community through our Canon Honours Scholarship program at the University of Sydney Business School.
With this philosophy underpinning every part of our business, we established the Canon Honours Scholarship in 2003. The program supports and nurtures the next generation of business leaders.
The Scholarship is awarded to a Marketing Honours student on the basis of academic merit, specifically performance in undergraduate Marketing major units of study.
This year, Canon awarded scholarships to two talented students, who completed their undergraduate degree at the University of Sydney Business School and have been accepted into an honours program specialising in marketing. The student with the highest Marketing average received a $8000 scholarship, and the second ranked student received a $4000 scholarship.
Supporting the University of Sydney allows us to help a diverse range of students, who are intelligent, committed, and passionate about their learning and contribution to society. This year as we celebrate our 50th anniversary, we are reaffirming our commitment to cultivate and nurture the next generation of business leaders.
Learn more about the Canon Honours Scholarship Program here.
2023 Canon Honours Scholarship recipients
Cali Doyle (2023)
Janice Gao (2023)
Recent Canon Honours Scholarship recipients
Anthea Tang (2022)
Anthea’s thesis delved into scarcity marketing and its effect on our desire to buy material goods compared to purchasing experiences like travel. Anthea discovered that time-based scarcity triggers FOMO, leading us to buy more. But this is only true for material goods, not experiences. She now applies the knowledge and skills she gained through her Honours in her marketing career.
Ernest Mo (2021)
In Ernest’s thesis, he explored how Twitter influenced panic buying in the US during COVID-19. Using machine learning techniques, he uncovered which tweet topics were most linked to people stocking up. The scholarship not only eased the financial burden, but boosted his confidence and helped him land a graduate job straight out of university.
Congratulations to all of our students from previous years:2019 - Tanvir Pasha
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