Nothing beats supporting young talent and helping them achieve their dreams. With this in mind, in 2003, we established the Canon Honours Scholarship. The Scholarship consists of a donation of $100,000 from us to the University of Sydney to create a continuing annual scholarship of $6,000. The scholarship is awarded annually to a lucky student accepted into the Marketing Honours program. The total of $6,000 is paid to the student in two equal instalments at the beginning of each semester.
Why Marketing? Creative and innovative marketing is an integral part of our business success and a specialisation that we want to encourage.
We are proud to support The University of Sydney. The university conducts research and study across the broadest range of disciplines in Australia, from the most theoretical to the most applied. They committed to finding the best in people of potential from all social backgrounds, and play a major role in its local, national and international communities.
And the winner is….
Congratulations Declan O’Neill - 2016 Canon Honours Scholarship recipient!
Declan was awarded the scholarship in 2016, for his outstanding efforts in the Marketing Honours program, specifically his pioneer research which looks into how humanised brands dictate consumer behaviour.
“An example of a humanised brand can be seen in the Energiser Bunny or M&M characters. How brands are personified directly relates to how consumers evaluate the brand. I hope that companies will be able to use my research findings to tailor their marketing efforts and connect with their consumers. The psychological side of how people interact with brands is really interesting to me,” said Declan.
Declan completed a Bachelor of Arts and Commerce last year, majoring in Marketing, International Business and Japanese. During the Honours program he has been able to enjoy the specialised nature of seminars and close counsel from professors including his supervisor, Dr Ülkü Yüksel.
“It has been an honour to win the Canon Scholarship – and the $6000 grant will allow me to apply greater focus on my studies rather than having to spend as much time working casually, and I’m hoping to even buy a new laptop”.
Congratulations to all of our students from previous years:
2015 - Thomas Wylob
2014 - Nina Khoury
2013 - Miketi Arai
2012 - Millenna McPhee
2011 - Alexandra Kriz
2010 - Lindsey Paton
2009 - Samantha Yates
2008 - Benjamin Karpin
2007 - Peta Morton
2006 - Julia McIlwaine
2005 - Mitchell Burger
2004 - Karen Oliphant
2003 - Christina Ioannou
Image credit: Munesh Wali, Canon employee