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Canon Australia named in the YouGov Technology Rankings 2021 in Australia

3rd May 2021

Canon Australia ranks seventh on a list of most-favoured consumer brands in the Technology sector, while Canon ranks eleventh globally.

YouGov Technology Rankings 2021 Top Rated 2021

Sydney, AUSTRALIA – 3 May 2021: Canon Australia, the nation’s most trusted camera1 and most trusted home printer brand2, has been recognised in YouGov's Technology Rankings 2021 as one of Australia’s top ten most-favoured consumer brands in the Technology sector3.

Canon Australia ranked seventh on YouGov’s BrandIndex platform; with rankings determined by an Impression score which measures whether a consumer has a positive or negative impression of a brand, calculated by taking the average over a 12 month period.

Rank Brand Name Score
1 Google 55.5
2 Sony 41.5
3 Samsung 41.0
4 Microsoft 36.5
5 Dyson 36.4
6 Panasonic 33.9
7 Canon 32.1
8 Fisher & Paykel 30.9
9 Apple 30.9
10 Bosch 28.1

Scores show the highest average impression score between March 1st, 2020 to February 28th 2021.

Of Canon Australia’s ranking, Akira ‘Dave’ Yoshida, Managing Director, Canon Oceania Group says: “Canon has been a brand that Australians have trusted to capture, connect, and achieve more in the world around them for over 40 years. In 2020, Australians looked to technology brands to truly step up and enable individuals and families alike to seamlessly work, learn, and play from anywhere at any time. Our team is humbled by the public’s recognition of our efforts to be there for them in their greatest moments of need.”

In 2020, Canon took great strides to provide Australians with useful, simple and accessible solutions to support them in whatever imaging needs they had. This included launching free EOS Webcam Utility software4 which transformed 42 Canon EOS interchangeable lens cameras and PowerShot cameras into high-quality webcams, enabling Australians to communicate and stream via 12 compatible communication platforms. Canon also extended its consumer printer range with four new units to help Australians work and create from home, in addition to extending its range of RF lenses to 19 - providing creators with more options to drive creative stimulation in lockdown.

In YouGov’s first annual global BrandIndex Technology Rankings Series, Canon also ranked eleventh in the Global Technology Rankings 2021, having placed in the top ten most-favoured consumer brands in the Technology sector across eight global markets. These global markets include, Finland (ranked 4th), France (ranked 5th), China (ranked 6th), Sweden (ranked 6th), Australia (ranked 7th), USA (ranked 8th), Japan (ranked 9th), and Denmark (ranked 10th)5.

Rank Brand Name
1 Samsung
2 Google
3 WhatsApp
4 Sony
5 Apple
6 Facebook
7 Instagram
8 Microsoft
9 LG
10 Huawei
11 Canon
12 Panasonic
13 Bosch
14 Philips
15 Bose
16 Siemens
17 Yahoo!
18 HP
19 Twitter
20 LinkedIn
22 Nikon
23 Android
24 Bang & Olufsen
25 Oppo

Scores show the highest average impression score between March 1st, 2020 to February 28th, 2021.

To achieve such prestigious ranks, YouGov’s BrandIndex platform conducts eleven million interviews across the world every year across 40 sectors. It operates in over 55 countries across the globe, covering markets in North America, South America, Europe, Africa, Asia, the Middle East and Australasia.

For more information on Canon’s imaging product solutions and services, visit our website: 

1 YouGov survey January 2021, n=2,281. Survey excludes smartphones.

2 YouGov survey January 2021, n=5,048.

3 Source: YouGov Technology Rankings 2021 Australia

4 Launched between April and September 2020

5 Source: YouGov Technology Rankings 2021

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