The importance of photography for your social profile
Don't undervalue the impact that good photography and video can have on your social feed
Everyone knows the importance of having a good professional headshot on their LinkedIn profile, but many undervalue the impact that good photography and video can have on your social feed. After all, there’s no reason that LinkedIn or Twitter can’t be used to showcase the eye-catching visuals that you use to promote your business.
What should you be posting?
By now, you’ll know the importance of creating your own unique content for social media. By that same reasoning, original stories should be accompanied by original visuals. There’s only so many times you can use the same tired stock imagery to illustrate your achievement stories. You can't always have a professional photographer handy to create imagery for your social posts, but that doesn’t mean you can’t be documenting your own business journey for minimal outlay. Images and video of social events, off-site workshops and milestones can provide photo opportunities of your staff looking engaged and inspired. Document big wins. Take photos of the signing of a new deal, or the unveiling of a new product or an internal promotion – almost anything can be made more interesting with a good photo.
What makes a good photo?
You don’t have to be an Ansel Adams or Annie Leibowitz to document your business milestones. Artful, soft-lit, dreamy portraits are nice, but they require skills that are learned over years, not days. Try to capture photos that look natural, well-lit and are not too posed. Try to be a fly-on-the-wall, documenting the moment as it happens naturally. You don’t want your photos to look like creepy, staged family portraits. If you need to take a photo that is more posed, ask the subject to look off-camera, not straight into the lens, as it can result in your subjects having that “deer in the headlights” look. Where possible, remove lanyards, name-tags and background signage that will distract from the important elements of the photo.
What kit do you need?
A good, multi-purpose DSLR camera that can shoot video (preferably no less than 1080p), has image stabilisation and good auto-focus is a good starting point. A screen that can be rotated to face the viewer is helpful, as it allows you to monitor yourself if you want to get in the frame or take selfies. Cameras like the Canon EOS 6D MkII are the perfect all-purpose camera for capturing content for your business, as they are both full-frame and user-friendly while having all of the manual controls you’ll need to boost your photography game as your skills develop. When it comes to glass, the choices are endless – so buy the best lens you can afford. An LED light panel (you can use it for both video and still photography) and an off-camera microphone are also important tools to have in your kit-bag.
How can you improve your photography skills?
Canon have a lot of great resources available on the Canon Australia Youtube channel to help you improve your photography. If you prefer a more hands-on learning process, it's worth checking out some of the workshops, classes or experiences offered by the Canon Collective. These experienced pros will have you taking great shots in no time. They run their events Australia-wide throughout the year, so check out the Canon Collective website to see what's happening near you.
If the email deluge has clogged up your inbox, we have some good news for you. You can achieve "Inbox Zero".
When you’re working with students and their families, and interfacing with the government, data security is paramount.
If you’ve recently started working from home, you’re probably on a lot of video calls. You might also be wondering why video conferencing is so exhausting.
Whether you’re using Zoom Meetings or another program, these tips will help you look and feel ready for business.
What your school needs to do if it suspects a data breach
As technology enters classrooms, auditoriums and libraries, it brings new risks to the education sector. All it takes is one click from a student device to potentially compromise your entire network. Faced with these various threats, does the education sector receive a ‘High Distinction’ for its efforts to protect its troves of student and staff data? Recent findings from the inaugural Canon Business Readiness Index on Security suggest not.
Never before have organisations had so much data at their fingertips. The world of print is no different. With advances in technology and the rise of connected devices, your school can gain real-time data, in-depth reporting and regular insights into what and who are driving printing costs in your school. And, when you can see your costs, you can manage them.
The way we visit museums has changed, right along with the way we deliver education. What cues can teachers take for their classrooms from the evolving museum landscape? Lots, especially when it comes to STEAM education, as some Australian teacher decently discovered.
Primary school teacher Victoria Fry shares her insights on some of the best ways to drive interactivity and engagement in the classroom.
Youth walking tours are inspiring students to photographically capture moments in time and share their experiences with the world. In the process, they’re learning the art of photography and production, while growing in personal confidence.
While you’ve probably spent your entire teaching career recommending to parents that their kids get in the habit of studying from a young age, there’s much debate about how young is too young.