- Discover clever ways to grow creativity one photo at a time
In order to discover creativity, you have to eliminate the obvious solution first
In photography, you need to keep pushing and playing, without any judgement, in order to find originality.
'The Lab: Evolution' presents a unique experiment that was designed to help Canon enthusiasts discover their creative voice by facilitating a process that showcases that your first idea is never the most original.
Shifting creative thinking behind the lens and pushing photographers to break the rules with experimentation.
Creativity is completely rediscovered in 'The Lab' – a unique space where photographers break the rules with experimentation to achieve unforgettable images.
In this unique experiment, you'll discover how the art of creating something from nothing comes to life.