- Discover clever ways to grow creativity one photo at a time
In order to discover creativity, you have to eliminate the obvious solution first
In photography, you need to keep pushing and playing, without any judgement, in order to find originality.
'The Lab: Evolution' presents a unique experiment that was designed to help Canon enthusiasts discover their creative voice by facilitating a process that showcases that your first idea is never the most original.
Shifting creative thinking behind the lens and pushing photographers to break the rules with experimentation.
Six photographers. One subject. Discover how a photograph is shaped more by the person behind the camera than what's in front of it.
Creativity is completely rediscovered in 'The Lab' – a unique space where photographers break the rules with experimentation to achieve unforgettable images.