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Your brief is to capture models wearing Levi’s®, in your own creative way, that transforms an otherwise ordinary occasion to something extraordinary.
Visit Canon’s Cinematic Corner at FRMEFEST, a purpose built set, ready for you to capture your original vision.
1ST PRIZE
• $500 Levi’s® online voucher
• Adobe Creative Cloud Photography subscription up to $372.
• Feedback from the Levi’s® team
• Opportunity for the video to be featured on Levi’s® social channels
10 RUNNERS UP PRIZES
• $300 online Levi’s® voucher
• Adobe Creative Cloud Photography subscription up to $372.
Create a short vertical video up to 30 seconds, at the Canon Cinematic Corner, 19th – 20th July
Post it from your personal Instagram account (which will need to be public) before midnight 27th July 2025
Tag @canonanz and @levis_anz #CanonLevisanz
Follow the Instagram Accounts of @canonanz @levis_anz during the Competition Period.
The Canon and Levi’s® team will handpick their top 10 — and crown one winner who will be announced on CanonANZ Instagram on 31st July 2025
• Storytelling and a unique approach to the brief
• Levi’s® is the hero of the story, consider their core values
• Technical ability is important but not essential
• Judges will be Canon and Levi’s® Snr Marketing Team