Speedlite 470EX-AI

World's first flash equipped with AI bounce function

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Canon EOS M6
Focus on creative output rather than set-up
Canon EOS M6
  • World’s first AI Bounce does the thinking for you

    AI Bounce or Auto Intelligent bounce, calculates and moves the flash head automatically to optimize lighting angles for outstanding images

    AI Bounce logo
  • Why bounce flash?

    Direct flash can cause harsh lighting and shadows behind your subject. Bouncing flash off ceilings or walls delivers softer, more evenly distributed light

    Image of side by side comparison taken with 470EX-AI Speedlite
  • AI Bounce Full Auto takes away the guess work

    In full auto mode, the 470EX-AI finds the optimal bounce angle and the flash head will automatically move to the optimal position

    Image of photographer taking portrait with 470EX-AI Speedlite
  • AI Bounce Semi Auto speeds up workflow for advanced shooters

    In semi auto mode, the flash head will automatically correct bounce angle as you move between horizontal and vertical shooting

    Image of photographer taking portrait with 470EX-AI Speedlite
First Look: Speedlite 470EX-AI
First Look: Speedlite 470EX-AI
  • Portrait image of a woman taken with 470EX-AI Speedlite

    Focus on getting great shots

    Stay in the moment and let AI Bounce take care of lighting angle. A simple double press of the shutter button triggers AI Bounce so you can get more shots

  • Product image of 470EX-AI Speedlite

    Simple and easy to operate

    A large rear LCD and intuitive user interface makes choosing the correct settings easy

  • Image of glasses taken with 470EX-AI Speedlite

    Optical wireless support

    470EX-AI works as an optical wireless receiver for off camera flash shooting when paired with a Canon camera or Speedlite with transmitter function

  • Portrait image of woman taken with 470EX-AI Speedlite

    Strong flash output

    Flash distribution range of 24-105m is wide allowing distribution of light to all corners of the picture and powerful enough to shoot with telephoto lenses

Product specs image of 470EX-AI Speedlite
Speedlite 470EX-AI
  • Zoom Range


  • Max Guide number

    47 (at 105mm)

  • Wide Panel


  • Bounce Function

    AI Bounce (Full AIB, Semi AIB), Manual

  • Bounce Angle

    Up: 120°, Left: 180°, Right: 180°

  • Wireless Function

    Optical transmission (receiver only)

  • Display Panel

    178x88 LCD panel

  • Bounce Adapter


  • Flash Case



1–3 of 3 Reviews  
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  1. 5 out of 5 stars.

    Great camera for enthusiasts to professionals

    This camera is great for all occasions. If you're new to photography you can set it to auto and it will do all the work for you, and the more experienced you get the more options there are to take your photography game to the next level. We loved it for portraits, landscape and food videography!

    1 person found this review helpful. 0 people did not find this review helpful.
  2. 4 out of 5 stars.

    Great little camera.

    Thiis is a great little (literally) camera much smaller and lighter than my Canon EOS 5 Mk II. I have been using Canon gear for many years now, and the adapter which comes with the body allows me to use all my current lenses. My only problem is to do with my ageing fingers. When I'm prowling with the camera/lens etc I inadvertently keep pressing the Movie button. Of course these images can be removed after downloading. The movie button works well when needed, producing a very nice product.

    6 people found this review helpful. 0 people did not find this review helpful.
  3. 5 out of 5 stars.

    Superb Camera

    Small body big on performance. Great for field work as it is lighweight AND packs sophisticated power and reatures of DSLRs. APS-C CCD produces crisp and beautiful images of portraiture thru to landscapes. Versatile touch screen allows access to all camera settings and configurations very quickly and without fuss, or extensive study of manuals. This feature alone makes it a breeze to massively improve your abilities to utilise camera config options to capture better images! Smartphone pairing allows wireless remote control shutter release! This is super cool - it literally turns your phone into your camera! Candid street photography is a reality now as no-one knows you are shooting. Imagine how much better, more natural and relaxed people are, when they dont know you are shooting! This is stealth-mode photography made easy. Fast wireless download shots to your phone for viewing and post production editing. No more clunky cables... yay!

    5 people found this review helpful. 0 people did not find this review helpful.