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Sydney, Australia, 05 April 2017 – Canon Australia has announced that it has been nominated in the internationally renowned Webby Awards in the Social – Best Photography & Graphics category. Canon Australia was selected from more than 13,000 entries, from more-than 70 countries worldwide.
The Webby Awards’ Social – Best Photography & Graphics category recognises social media experiences that prominently feature the use of photography or incorporate the use of graphics. Canon Australia has been nominated alongside global channels of Red Bull, National Geographic and Nike’s Jordan Brand. As a Webby Nominee, Canon Australia has been singled out as one of the five best in the world, and among the top 9% of all work entered.
“Our vision is to be a brand that is known for what people do with our products and our social media channels are critical to achieving this,” says Nina Spannari, Canon Australia’s Head of Digital Marketing.“In Australia our brand philosophy of ‘No One Sees It Like You’ is more than a strap line, it’s a commitment to nurture and celebrate each individual’s unique view of the world, so our social media channels are enabled by us but powered by the community. The result is a buzzing community of creativity, with stunning imagery that continues to inspire everyone, including us at Canon.”
Putting the brand belief into action, Canon Australia uses its various channels to profile its followers, contributors, and Master photographers. The Canon Australia Instagram channel is the company’s largest and fastest growing community, comprising 100% user-generated content. This has led to a follower growth of 200,000 people within just two years. To celebrate the community, Canon Australia also develops an annual coffee-table book showcasing photographers featured on the channel.
Recognising the work of community members across the Canon Australia channels has been key to engagement and follower growth. In 2016 alone, Canon Australia featured approximately 1500 photographers from all walks of life across Facebook, Instagram and Twitter, leveraging user-generated content to build engagement and relationships with the brand. Also growing strongly, Canon Australia’s YouTube channel had 6.9M views which equates to a viewing time of 15-million minutes (29 years and 172 days).
The Webby Awards, hailed by the New York Times as the “Internet’s highest honour,” is the leading international awards organisation honouring excellence on the Internet, including Websites, Film & Video, Advertising, Media & PR, Mobile Sites & Apps, Social, and Podcasts & Digital Audio.
All Nominees are eligible to win the Internet industry’s two most prestigious awards: The Webby Award, as selected by the Academy, and The Webby People’s Voice Award, voted on by the online public at http://vote.webbyawards.com. People’s Voice voting closes on Thursday 20 April.
Vote for Canon Australia here and remember to confirm your vote with your email address!
Winners will be announced in New York, USA onMonday, 15 May, 2017.
Canon Australia’s social pages can be viewed at the below channels:
Canon Oceania is today opening submissions for its 2022 Grants Program. This year, the company has introduced a new sub-category to its community grant, to specifically support the recovery of flood-affected businesses and community organisations following the recent devastating floods in Queensland and New South Wales.
Leaders from Canon Oceania will be cooking up a storm tonight Monday, 2 May with renowned chef, Matt Moran to help feed people in need at OzHarvest’s flagship fundraiser, Community CookOff.
The Canon Group is donating €1 million (approximately $AUD1.5 million) to the United Nations High Commissioner for Refugees, the UN Refugee Agency, and other international humanitarian organisations. These funds will be used to provide support to the Ukrainian people whose lives have been so deeply affected.
Canon today announced Kotaro Fukushima as the new Managing Director for Canon Oceania, effective 1 April 2022. Kotaro will replace incumbent Managing Director Akira (Dave) Yoshida.
Canon is proud to announce that it is part of the newly-launched B-Cycle Scheme, Australia’s official battery recycling scheme.
On 15 January, 2022, a large-scale volcanic eruption and resulting tsunami caused extensive damage and loss of life in the Kingdom of Tonga. We at Canon would like to extend our heartfelt condolences to all those affected by this disaster and our thoughts go out to those suffering in its aftermath.
Sydney, Australia, 05 April 2017 – Canon Australia has announced that it has been nominated in the internationally renowned Webby Awards in the Social – Best Photography & Graphics category. Canon Australia was selected from more than 13,000 entries, from more-than 70 countries worldwide.
The Webby Awards’ Social – Best Photography & Graphics category recognises social media experiences that prominently feature the use of photography or incorporate the use of graphics. Canon Australia has been nominated alongside global channels of Red Bull, National Geographic and Nike’s Jordan Brand. As a Webby Nominee, Canon Australia has been singled out as one of the five best in the world, and among the top 9% of all work entered.
“Our vision is to be a brand that is known for what people do with our products and our social media channels are critical to achieving this,” says Nina Spannari, Canon Australia’s Head of Digital Marketing.“In Australia our brand philosophy of ‘No One Sees It Like You’ is more than a strap line, it’s a commitment to nurture and celebrate each individual’s unique view of the world, so our social media channels are enabled by us but powered by the community. The result is a buzzing community of creativity, with stunning imagery that continues to inspire everyone, including us at Canon.”
Putting the brand belief into action, Canon Australia uses its various channels to profile its followers, contributors, and Master photographers. The Canon Australia Instagram channel is the company’s largest and fastest growing community, comprising 100% user-generated content. This has led to a follower growth of 200,000 people within just two years. To celebrate the community, Canon Australia also develops an annual coffee-table book showcasing photographers featured on the channel.
Recognising the work of community members across the Canon Australia channels has been key to engagement and follower growth. In 2016 alone, Canon Australia featured approximately 1500 photographers from all walks of life across Facebook, Instagram and Twitter, leveraging user-generated content to build engagement and relationships with the brand. Also growing strongly, Canon Australia’s YouTube channel had 6.9M views which equates to a viewing time of 15-million minutes (29 years and 172 days).
The Webby Awards, hailed by the New York Times as the “Internet’s highest honour,” is the leading international awards organisation honouring excellence on the Internet, including Websites, Film & Video, Advertising, Media & PR, Mobile Sites & Apps, Social, and Podcasts & Digital Audio.
All Nominees are eligible to win the Internet industry’s two most prestigious awards: The Webby Award, as selected by the Academy, and The Webby People’s Voice Award, voted on by the online public at http://vote.webbyawards.com. People’s Voice voting closes on Thursday 20 April.
Vote for Canon Australia here and remember to confirm your vote with your email address!
Winners will be announced in New York, USA onMonday, 15 May, 2017.
Canon Australia’s social pages can be viewed at the below channels:
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