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Abraham Joffe

Canon MasterCinematographer CPS Gold Member since 2008.
“I remember being a young boy when my mum bought herself a camcorder…she didn’t get much use of it.” I hijacked that thing pretty quickly. I was fortunate enough to be drawn to what I wanted to do from an early age. I know most people aren’t so lucky. When I was 18 I landed my first paid gig shooting for my childhood hero, Malcolm Douglas. We travelled through The Kimberley filming boating, fishing and cooking segments in some of the most remote and beautiful landscapes on earth. Watching Malcolm on TV and then actually entering his world was a feeling I’ll never forget. At heart I’m a storyteller. I love having the ability to tell a tale through moving images and audio. It’s a great challenge but so rewarding. My father, Mick Joffe, is a caricature artist. He taught me that a great portrait hinges on studying your subject in order to understand what makes it unique. Cinematography is exactly the same. It’s about discovery; finding the story first. This means taking time to truly understand your subject. You have to ask questions, realise what makes it fascinating. Then the decision of what to shoot becomes clear; along with what to emphasise in the edit. The 1DC stands out as a favourite part of my kit. It combines the best features of the flagship 1DX with the best video image quality ever released in a DSLR. It’s also rugged – I’ve had it soaked in the back of a boat in Tonga and covered in ice in the Arctic. Having 4K resolution video in such a compact and tough unit is fantastic. I’m a huge advocate for quality glass. Recently I acquired what I believe is the ultimate wildlife lens – the 200-400mm with 1.4x extender. The other brilliant new lens is the 24-70mm 2.8 II. Its sharpness and tonality are superb and make it a must-have on any project.
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